Tutor Lessons: intermediate

 ADIDAS vs PUMA: compete

 ALIBABA: Chinese tech

 APPLE: think different

 ASTON MARTIN: sexy cars

 BEN & JERRY’S:  customers

 BENETTON:  publicity issues

 BILL GATES: how to present

 BLACKBERRY: rise and fall

 BRATZ vs. BARBIE: business toys

 BREWDOG: punk beer

 DELL: customer service

 DUOLINGO: communication

 EASYJET: colour branding

 EBAY: business trust

 FNAC: Internet piracy

 GOOGLE: monetise the idea

 GRAMEEN BANK: micro-finance

  GTA-V: the gaming business

 GUCCI: saving the business

 HARLEY-DAVIDSON: iconic brand

 IHG: the hospitality sector

 IKEA: customer help

 JACK WELCH: hire and fire

 JOSE MOURINHO: a special one?

 LEGO: build a business

 LINKEDIN: the new CV

LLOYD’S of LONDON: trust

 LONELY PLANET: travel business

 MAERSK: global transport

 MAKITA: the future

 McDONALD’S: global food

 NETFLIX: entertainment business

 NINTENDO: business innovations

 RED BULL: buzz marketing

ROLEX: business timing


RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: more than coffee

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: business women

POLLUTION: dirty profits

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills


YOUTUBE: user-generated

ZARA: fast fashion model