Tutor: intermediate Elementary…Advanced ADIDAS vs PUMA: competition ALIBABA: Chinese tech APPLE: think different ASTON MARTIN: sexy cars BEN & JERRY’S: customers BENETTON: publicity issues BILL GATES: philanthropy BLACKBERRY: rise and fall BRATZ vs BARBIE: toy money BREWDOG: punk beer DELL: customer service DUOLINGO: communication EASYJET: colour branding EBAY: business trust FNAC: Internet piracy GOOGLE: monetise the idea GRAMEEN BANK: micro-money GTA-V: the gaming business GUCCI: saving the business HARLEY-DAVIDSON: iconic IHG: the hospitality sector IKEA: customer help JACK WELCH: hire and fire JOSE MOURINHO: special? LEGO: build a business LINKEDIN: the new CV LLOYD’S of LONDON: trust LONELY PLANET: travel business MAERSK: global transport MAKITA: the future McDONALD’S: global food NETFLIX: entertainment business NINTENDO: business innovations RED BULL: buzz marketing RING: always home? RYANAIR: opportunities SAP: the tech future SMEG: cool business UBER: high tech transport ZARA: fast fashion model SPOTIFY: a money stream STARBUCKS: coffee+ SWATCH: business timing TESLA: cool e-cars THE ART of WAR: old lessons THE BODY SHOP: businesswomen THE PORT of SHANGHAI: goods TRIPADVISOR: review business VIRGIN: big branding VODAFONE: communication WRIGLEY: when to pivot ZOOM: the video business Elementary…Advanced
ADIDAS vs PUMA: competition
ALIBABA: Chinese tech
APPLE: think different
ASTON MARTIN: sexy cars
BEN & JERRY’S: customers
BENETTON: publicity issues
BILL GATES: philanthropy
BLACKBERRY: rise and fall
BRATZ vs BARBIE: toy money
BREWDOG: punk beer
DELL: customer service
DUOLINGO: communication
EASYJET: colour branding
EBAY: business trust
FNAC: Internet piracy
GOOGLE: monetise the idea
GRAMEEN BANK: micro-money
GTA-V: the gaming business
GUCCI: saving the business
HARLEY-DAVIDSON: iconic
IHG: the hospitality sector
JACK WELCH: hire and fire
JOSE MOURINHO: special
LEGO: build a business
LINKEDIN: the new CV
LLOYD’S of LONDON: trust
LONELY PLANET: travel business
MAERSK: global transport
MAKITA: the future
McDONALD’S: global food
NETFLIX: entertainment business
NINTENDO: business innovations
RED BULL: buzz marketing
RING: always home?
RYANAIR: opportunities
SAP: the tech future
SMEG: cool business
UBER: high tech transport
ZARA: fast fashion model
SPOTIFY: a money stream
SWATCH: business timing
TESLA: cool e-cars 
THE ART of WAR: old lessons
THE BODY SHOP: businesswomen
THE PORT of SHANGHAI: goods
TRIPADVISOR: review business
VIRGIN: big branding
VODAFONE: communication
WRIGLEY: when to pivot
ZOOM: the video business