.
ALIBABA: Chinese tech
APPLE: think different
ASTON MARTIN: sexy cars
BEN & JERRY’S: customers
BENETTON: publicity issues
BILL GATES: philanthropy
BLACKBERRY: rise and fall
BRATZ vs BARBIE: toy profit
BREWDOG: punk beer
DELL: customer service
DUOLINGO: communication
EASYJET: colour branding
EBAY: business trust
FNAC: Internet piracy
GOOGLE: monetise the idea
GRAMEEN BANK: loans
GTA-V: the gaming business
GUCCI: saving the business
HARLEY-DAVIDSON: iconic
IHG: the hotel business
JACK WELCH: hire & fire
JOSE MOURINHO: special
LEGO: build a business
LINKEDIN: the new CV
LLOYD’S of LONDON: trust
LONELY PLANET: travel
MAERSK: transport
MAKITA: the future
McDONALD’S: global food
NETFLIX: entertainment
NINTENDO: innovations
RED BULL: buzz marketing
RING: always home?
RYANAIR: low-cost?
SAP: tech future
SMEG: cool business
SPOTIFY: money stream
SWATCH: timing
TESLA: cool e-cars 
The 
THE BODY SHOP: natural
THE PORT of SHANGHAI: transport
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
TRIPADVISOR: review sector
UBER: high tech transport
VIRGIN: big branding
VODAFONE: communication
WRIGLEY: when to pivot
ZARA: fast fashion
ZOOM: video business