Tutor: intermediate Elementary…Advanced Free sample lessons TESLA: cool e-cars TRIPADVISOR: review sector UBER: high tech transport ADIDAS vs PUMA: competition ALIBABA: Chinese tech APPLE: think different ART of WAR: old lessons ASTON MARTIN: sexy cars BEN & JERRY’S: customers BENETTON: publicity issues BILL GATES: philanthropy BLACKBERRY: rise and fall BODY SHOP: women in business BRATZ vs BARBIE: toy money BREWDOG: punk beer DELL: customer service DUOLINGO: communication EASYJET: colour branding EBAY: business trust FNAC: Internet piracy GOOGLE: monetise the idea GRAMEEN BANK: micro-money GTA-V: the gaming business GUCCI: saving the business HARLEY-DAVIDSON: iconic IHG: the hospitality sector IKEA: customer help JACK WELCH: hire and fire JOSE MOURINHO: special? LEGO: build a business LINKEDIN: the new CV LLOYD’S of LONDON: trust LONELY PLANET: travel business MAERSK: global transport MAKITA: the future McDONALD’S: global food NETFLIX: entertainment NINTENDO: innovations PORT of SHANGHAI: transport RED BULL: buzz marketing RING: always home? RYANAIR: opportunities SAP: the tech future SMEG: cool business SPOTIFY: a money stream STARBUCKS: coffee+ SWATCH: business timing VIRGIN: big branding VODAFONE: communication WRIGLEY: when to pivot ZARA: fast fashion model ZOOM: the video business Elementary… Advanced