Tutor: intermediate



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ADIDAS vs PUMA: competition

ALIBABA: Chinese tech

APPLE: think different


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ART of WAR: old lessons

ASTON MARTIN: sexy cars

BEN & JERRY’S: customers

BENETTON: publicity issues

BILL GATES: philanthropy

BLACKBERRY: rise and fall

BRATZ vs BARBIE: toy profit

BREWDOG: punk beer

DELL: customer service

DUOLINGO: communication

EASYJET: colour branding

EBAY: business trust

FNAC: Internet piracy

GOOGLE: monetise the idea

GRAMEEN BANK: loans

 GTA-V: the gaming business

GUCCI: saving the business

HARLEY-DAVIDSON: iconic

IHG: the hospitality sector

 IKEA: customer support

JACK WELCH: hire & fire

JOSE MOURINHO: special?

LEGO: build a business

LINKEDIN: the new CV

LLOYD’S of LONDON: trust

LONELY PLANET: travel

MAERSK: transport

MAKITA: the future

McDONALD’S: global food

NETFLIX: entertainment

NINTENDO: innovations

PORT of SHANGHAI: transport

RED BULL: buzz marketing

RING: always home?

RYANAIR: opportunities

SAP: tech future

SMEG: cool business

SPOTIFY: money stream

 STARBUCKS: coffee+

SWATCH: timing

TESLA: cool e-cars 

THE BODY SHOP: women

TRIPADVISOR: review sector

UBER: high tech transport

VIRGIN: big branding

VODAFONE: communication

WRIGLEY: when to pivot

ZARA: fast fashion

ZOOM: video business



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