Tutor: intermediate – Free lessons Elementary Advanced Online Tutor Study in London ADIDAS vs PUMA: competition ALIBABA: Chinese tech APPLE: think different ASTON MARTIN: sexy cars BEN & JERRY’S: customers BENETTON: publicity issues BILL GATES: philanthropy BLACKBERRY: rise and fall BRATZ vs BARBIE: toy profit BREWDOG: punk beer DELL: customer service DUOLINGO: communication EASYJET: colour branding EBAY: business trust FNAC: Internet piracy GOOGLE: monetise the idea GRAMEEN BANK: loans GTA-V: the gaming business GUCCI: saving the business HARLEY-DAVIDSON: iconic IHG: the hotel business IKEA: customer support JACK WELCH: hire & fire JOSE MOURINHO: special? LEGO: build a business LINKEDIN: the new CV LLOYD’S of LONDON: trust LONELY PLANET: travel MAERSK: transport MAKITA: the future McDONALD’S: global food NETFLIX: entertainment NINTENDO: innovations RED BULL: buzz marketing RING: always home? RYANAIR: low-cost? SAP: tech future SMEG: cool business SPOTIFY: money stream STARBUCKS: coffee+ SWATCH: timing TESLA: cool e-cars The ART of WAR: old lessons THE BODY SHOP: natural THE PORT of SHANGHAI: transport TRIPADVISOR: review sector UBER: high tech transport VIRGIN: big branding VODAFONE: communication WRIGLEY: when to pivot ZARA: fast fashion ZOOM: video business Elementary…Advanced