Tutor lessons: elementary

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 ADIDAS vs PUMA: competition 

ALDI vs LIDL: the cheapest?

 ALEX FERGUSON: leadership

ALEXA & SIRI: who’s listening? 

 APPLE: think different

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

BILL GATES: how to present

 BLACKBERRY: rise and fall

 CARNIVAL CRUISES: sink or float?

CITIZEN M HOTELS: guest service

 COCA-COLA: global branding

DELL: customer service

 EASYJET: colour branding

 EBAY: buying and selling

 FACEBOOK: connected to who?

 FLIXBUS: transport solutions

 GOOGLE: making money

 GOOGLE MAPS: directions

GUCCI: saving the business

 HARRY POTTER: business magic

 IKEA: customer help

 JACK WELCH: hire and fire

 JOSE MOURINHO: management

 KODAK: business mistakes

 LONELY PLANET: travel business

 MANOLO BLAHNIK: sexy shoes

 McDONALD’S: globalisation

 METRO NEWSPAPERS: old news?

 MINECRAFT: build a business

 NINTENDO – innovation success

 RAY-BAN: cool product

 REAL MADRID: the Galacticos

 RED BULL: buzz marketing

 ROLEX: business timing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: everything matters, always

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: women in business

POLLUTION: dirty profits

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model

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