Tutor: elementary Intermediate…Advanced Free Sample Lessons ADIDAS vs PUMA: competition BOTOX: the beauty industry IKEA: customer help ALDI vs LIDL: low price wars ALEX FERGUSON: leadership ALEXA & SIRI: who’s listening? AMAZON: global shop APPLE: think different ART of WAR: old lessons BEN & JERRY’S: sweet business BENETTON: publicity issues BILL GATES: how to present BLACKBERRY: rise and fall BODY SHOP: businesswomen CARNIVAL CRUISES: sinking? CITIZEN-M HOTELS: service COCA-COLA: global branding DELL: customer service EASYJET: colour branding EBAY: buying and selling FACEBOOK: connected? FLIXBUS: transport solutions GOOGLE: making money GOOGLE MAPS: directions GRETA THUNBERG: activism GUCCI: saving the business HARRY POTTER: business JACK WELCH: hire and fire JOSE MOURINHO: special? KODAK: business mistakes LONELY PLANET: travel sector MANOLO BLAHNIK: sexy shoes McDONALD’S: globalisation METRO NEWSPAPERS: old news? MINECRAFT: build a business NINTENDO: innovation success RAY-BAN: cool shades REAL MADRID: Galacticos RED BULL: buzz marketing ROLEX: business timing RUPERT MURDOCH: ruthless RYANAIR: low-cost success SPOTIFY: music business SWATCH: business timing VESPA: traffic issues VIRGIN: big branding VODAFONE: telephone skills WHATSAPP: data mining WIKIPEDIA: free knowledge? YOUTUBE: user-generated ZARA: fast fashion model Intermediate…Advanced