Tutor: elementary

Intermediate…Advanced

---

---

ADIDAS vs PUMA: competition

 ALDI vs LIDL: low price wars

 ALEX FERGUSON: leadership

ALEXA & SIRI: who’s listening?

AMAZON: global shop

 APPLE: think different

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

BILL GATES: how to present

 BLACKBERRY: rise and fall

BOTOX: the beauty industry

 CARNIVAL CRUISES: sinking?

CITIZENM HOTELS: guest service

 COCA-COLA: global branding

DELL: customer service

 EASYJET: colour branding

 EBAY: buying and selling

FACEBOOK: connected to what?

 FLIXBUS: transport solutions

 GOOGLE: making money

 GOOGLE MAPS: directions

GREENPEACE: activism funds

GUCCI: saving the business

HARRY POTTER: the business

 IKEA: customer help

 JACK WELCH: hire and fire

JOSE MOURINHO: management

KODAK: business mistakes

 LONELY PLANET: travel business

 MANOLO BLAHNIK: sexy shoes

 McDONALD’S: globalisation

 METRO NEWSPAPERS: old news?

 MINECRAFT: build a business

NINTENDO: innovation success

RAY-BAN: cool shades

 REAL MADRID: Galacticos

RED BULL: buzz marketing

 ROLEX: business timing

ZARA: fast fashion model

---

---

 RUPERT MURDOCH: ruthless

 RYANAIR: low-cost success 

 SPOTIFY: music business

SWATCH: business timing

 THE ART of WAR: old lessons

THE BODY SHOP: businesswomen

 VESPA: traffic issues

 VIRGIN: big branding

 VODAFONE: telephone skills

WHATSAPP: data mining

WIKIPEDIA: free knowledge?

YOUTUBE: user-generated

---