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 ALEX FERGUSON: leadership

ALEXA & SIRI: who’s listening?

AMAZON: the global shop

APPLE: think different

 BEN & JERRY’S: sweet times

BENETTON: publicity issues

BILL GATES: how to present

BLACKBERRY: rise and fall

BOTOX: the beauty industry

CARNIVAL CRUISES: sinking?

CITIZEN-M HOTELS: service

COCA-COLA: global brand

DELL: customer service

EASYJET: colour brand

EBAY: buy and sell

FACEBOOK: connected?

FLIXBUS: transport

GOOGLE: make money

GOOGLE MAPS: directions

GRETA THUNBERG: activism

GUCCI: save the business

HARRY POTTER: magic?

 IKEA: customer help

 JACK WELCH: hire and fire

JOSE MOURINHO: special?

KODAK: business mistakes

LONELY PLANET: travel sector

MANOLO BLAHNIK: shoes

McDONALD’S: globalisation

METRO NEWS: old news?

MINECRAFT: build a business

NINTENDO: innovation

RAY-BAN: cool shades

 REAL MADRID: Galacticos

RED BULL: buzz marketing

ROLEX: business timing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost success

SPOTIFY: music business

SWATCH: business timing

The ART of WAR: old lessons

THE BODY SHOP: businesswomen

VESPA: traffic issues

VIRGIN: big branding

VODAFONE: communication

WHATSAPP: data mining

WIKIPEDIA: free knowledge?

YOUTUBE: user-generated

ZARA: fast fashion model

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