ADIDAS vs PUMA: competition
ALDI vs LIDL: low price wars
AMAZON: the global shop
APPLE: think different
BENETTON: publicity issues
BLACKBERRY: rise and fall
BOTOX: the beauty industry
CARNIVAL CRUISES: sinking?
CITIZEN-M HOTELS: service
COCA-COLA: global brand
EASYJET: colour brand
EBAY: buy and sell
FACEBOOK: connected?
FLIXBUS: transport
GOOGLE: make money
GOOGLE MAPS: directions
GRETA THUNBERG: activism
HARRY POTTER: magic?
JOSE MOURINHO: special?
KODAK: business mistakes
LONELY PLANET: travel sector
MANOLO BLAHNIK: shoes
McDONALD’S: globalisation
METRO NEWS: old news?
MINECRAFT: build a business
NINTENDO: innovation
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RAY-BAN: cool shades
RED BULL: buzz marketing
ROLEX: business timing
RUPERT MURDOCH: ruthless
RYANAIR: low-cost success
SPOTIFY: music business
SWATCH: business timing
The ART of WAR: old lessons
THE BODY SHOP: women
VESPA: traffic issues
VIRGIN: big branding
VODAFONE: communication
WHATSAPP: data mining
WIKIPEDIA: free knowledge?
YOUTUBE: user-generated
ZARA: fast fashion model