Tutor: elementary

Intermediate

Free Sample Lesson

BOTOX: a beauty industry

ADIDAS vs PUMA: competition

ALDI vs LIDL: low price wars

ALEX FERGUSON: leadership

ALEXA & SIRI: who’s listening?

AMAZON: a global shop

APPLE: think different

BEN & JERRY’S: sweet business

BENETTON: publicity issues

BILL GATES: how to present

BLACKBERRY: rise and fall

CARNIVAL CRUISES: sinking?

CITIZENM HOTELS: guest service

COCA-COLA: global branding

DELL: customer service

EASYJET: colour branding

EBAY: buying and selling

FACEBOOK: connected to who?

FLIXBUS: transport solutions

GOOGLE: making money

GOOGLE MAPS: directions

GREENPEACE: activism business

GUCCI: saving the business

HARRY POTTER: the business

IKEA: customer help

JACK WELCH: hire and fire

JOSE MOURINHO: management

KODAK: business mistakes

LONELY PLANET: travel business

MANOLO BLAHNIK: sexy shoes

McDONALD’S: globalisation

METRO NEWSPAPERS: old news?

MINECRAFT: build a business

NINTENDO: innovation success

RAY-BAN: cool product

REAL MADRID: the Galacticos

RED BULL: buzz marketing

ROLEX: business timing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost success

SPOTIFY: music business

SWATCH: business timing

THE ART of WAR: old lessons

THE BODY SHOP: businesswomen

VESPA: traffic issues

VIRGIN: big branding

VODAFONE: telephone skills

WHATSAPP: data mining

WIKIPEDIA: free knowledge?

YOUTUBE: user-generated

ZARA: fast fashion model

Intermediate