Tutor: Elementary – Free lessons Intermediate Advanced Online Tutor Study in London ADIDAS vs PUMA: competition ALDI vs LIDL: low price wars ALEX FERGUSON: leadership ALEXA & SIRI: who’s listening? AMAZON: the global shop APPLE: think different BEN & JERRY’S: sweet times BENETTON: publicity issues BILL GATES: how to present BLACKBERRY: rise and fall BOTOX: the beauty industry CARNIVAL CRUISES: sinking? CITIZEN-M HOTELS: service COCA-COLA: global brand DELL: customer service EASYJET: colour brand EBAY: buy and sell FACEBOOK: connected? FLIXBUS: transport GOOGLE: make money GOOGLE MAPS: directions GRETA THUNBERG: activism GUCCI: save the business HARRY POTTER: magic? IKEA: customer help JACK WELCH: hire and fire JOSE MOURINHO: special? KODAK: business mistakes LONELY PLANET: travel sector MANOLO BLAHNIK: shoes McDONALD’S: globalisation METRO NEWS: old news? MINECRAFT: build a business NINTENDO: innovation RAY-BAN: cool shades REAL MADRID: Galacticos RED BULL: buzz marketing ROLEX: business timing RUPERT MURDOCH: ruthless RYANAIR: low-cost success SPOTIFY: music business SWATCH: business timing The ART of WAR: old lessons THE BODY SHOP: businesswomen VESPA: traffic issues VIRGIN: big branding VODAFONE: communication WHATSAPP: data mining WIKIPEDIA: free knowledge? YOUTUBE: user-generated ZARA: fast fashion model Intermediate…Advanced