Tutor Lessons: elementary level


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 VIRGIN: big branding


 ADIDAS: competition

ALDI: low price business

 ALEX FERGUSON: leadership

ALEXA: who’s listening?

 APPLE: think different

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

BILL GATES: hw to present

 BLACKBERRY: rise and fall

 CARNIVAL CRUISES: sinking?

CITIZEN M HOTELS: guest service

 COCA-COLA: global branding

DELL: customer service

 EASYJET: colour branding

 EBAY: buying and selling

EXTINCTION REBELLION: safe?

 FACEBOOK: connected to who?

 FLIXBUS: transport solutions

 GOOGLE: making money

 GOOGLE MAPS: directions

GUCCI: saving the business

HARRY POTTER: the business

 IKEA: customer help

 JACK WELCH: hire and fire

JOSE MOURINHO: management

 KODAK: business mistakes

LONELY PLANET: travel business

 MANOLO BLAHNIK: sexy shoes

 McDONALD’S: globalisation

 METRO NEWSPAPERS: old news?

 MINECRAFT: build a business

 NINTENDO – innovation success

 RAY-BAN: cool product

 REAL MADRID: the Galacticos

 RED BULL: buzz marketing

 ROLEX: business timing

 RUPERT MURDOCH: ruthless

 RYANAIR: low-cost success 

 SPOTIFY: music business

SWATCH: business timing

 THE ART of WAR: old lessons

THE BODY SHOP: businesswomen

 VESPA: traffic issues

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model