Tutor: advanced – Free lessons

Elementary
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Intermediate

ADIDAS vs PUMA: competition

AIRBNB: a disruptor

AMAZON: domination

APPLE: think different

AR: future business

ASTON MARTIN: sexy cars

BANCO SANTANDER: expansion

BANG & OLUFSEN: sounds

BEN & JERRY’S: customers

BENETTON: publicity issues

BILL GATES: philanthropy

BITCOIN: new currency

BLACKBERRY: rise and fall

BOTOX: beauty business

CHRISTIE’S: art business

COCAINE: drug business

DELL: customer service

DONALD TRUMP: business

DYSON: self-belief

EASYJET: colour branding

EBAY: business trust

ESTEE LAUDER: cosmetics

FENDER & GIBSON: rock stars

FOSTER: architecture

FRED PERRY: brand image

GAZPROM: fuel power

GOOGLE: monetise the idea

GUCCI: save the company

IKEA: customer support

JACK WELCH: hire & fire

JAY-Z: charismatic boss

JOHNNIE WALKER: innovation

JOSE MOURINHO: special?

KALASHNIKOV: arms business

KODAK: business mistakes

LEICA: business focus

LOGOS: hidden meaning

LONELY PLANET: travel

MANOLO BLAHNIK: shoes

McDONALD’S: global food

METRO NEWS: old news?

NIKE: run a business

NINTENDO: innovations

NOKIA: innovations

OpenAI: future business

PAYPAL: online bank

PORSCHE: desirable

RED BULL: buzz marketing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost?

SONY: tech future

STARBUCKS: coffee+

SURVEILLANCE: business

TESLA: cool e-cars

THE ART of WAR: lessons

THE BEATLES: long tail

THE BODY SHOP: women

TWITTER: small talk

TYPEFACE: brand secret

VIAGRA: pleasure business

VIRGIN: big branding

VODAFONE: communication

WARREN BUFFETT: investing

YOUTUBE: new media

ZARA: fast fashion

Elementary…Intermediate