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ALIBABA: Chinese tech
APPLE: think different
ASTON MARTIN: sexy cars
BEN & JERRY’S: customers
BENETTON: publicity issues
BILL GATES: philanthropy
BLACKBERRY: rise and fall
BRATZ vs BARBIE: toy profit
BREWDOG: punk beer
DELL: customer service
DUOLINGO: communication
EASYJET: colour branding
EBAY: business trust
FNAC: Internet piracy
GOOGLE: monetise the idea
GRAMEEN BANK: loans
GTA-V: the gaming business
GUCCI: saving the business
HARLEY-DAVIDSON: iconic
IHG: the hotel business
JACK WELCH: hire & fire
JOSE MOURINHO: special
LEGO: build a business
LINKEDIN: the new CV
LLOYD’S of LONDON: trust
LONELY PLANET: travel
MAERSK: transport
MAKITA: the future
McDONALD’S: global food
NETFLIX: entertainment
NINTENDO: innovations
PORT of SHANGHAI: transport
RED BULL: buzz marketing
RING: always home?
RYANAIR: low-cost?
SAP: tech future
SMEG: cool business
SPOTIFY: money stream
SWATCH: timing
TESLA: cool e-cars 
The 
THE BODY SHOP: women
TRIPADVISOR: review sector
UBER: high tech transport
VIRGIN: big branding
VODAFONE: communication
WRIGLEY: when to pivot
ZARA: fast fashion
ZOOM: video business