Tutor: advanced – Free lessons Elementary … Intermediate ADIDAS vs PUMA: competition AIRBNB: a disruptor AMAZON: domination APPLE: think different AR: future business ASTON MARTIN: sexy cars BANCO SANTANDER: expansion BANG & OLUFSEN: sounds BEN & JERRY’S: customers BENETTON: publicity issues BILL GATES: philanthropy BITCOIN: new currency BLACKBERRY: rise and fall BOTOX: beauty business CHRISTIE’S: art business COCAINE: drug business DELL: customer service DONALD TRUMP: business DYSON: self-belief EASYJET: colour branding EBAY: business trust ESTEE LAUDER: cosmetics FENDER & GIBSON: rock stars FOSTER: architecture FRED PERRY: brand image GAZPROM: fuel power GOOGLE: monetise the idea GUCCI: save the company  IKEA: customer support JACK WELCH: hire & fire JAY-Z: charismatic boss JOHNNIE WALKER: innovation JOSE MOURINHO: special? KALASHNIKOV: arms business KODAK: business mistakes LEICA: business focus LOGOS: hidden meaning LONELY PLANET: travel MANOLO BLAHNIK: shoes McDONALD’S: global food METRO NEWS: old news? NIKE: run a business NINTENDO: innovations NOKIA: innovations  OpenAI: future business PAYPAL: online bank PORSCHE: desirable RED BULL: buzz marketing RUPERT MURDOCH: ruthless RYANAIR: low-cost? SONY: tech future  STARBUCKS: coffee+ SURVEILLANCE: business SWATCH: timing TESLA: cool e-cars THE ART of WAR: lessons THE BEATLES: long tail THE BODY SHOP: women TWITTER: small talk TYPEFACE: brand secret VIAGRA: pleasure business VIRGIN: big branding VODAFONE: communication WARREN BUFFETT: investing YOUTUBE: new media ZARA: fast fashion Elementary…Intermediate