Tutor Lessons: advanced Elementary Intermediate ADIDAS vs PUMA: competition AIRBNB: what’s the big idea? AMAZON: the everything store APPLE: think different ASTON MARTIN: iconic brand AR: new marketing BANCO SANTANDER: expansion BANG & OLUFSEN: listening skills BEN & JERRY’S: sweet business BENETTON: publicity issues BIC & MONTBLANC: writing skills BILL GATES: presenting ideas BITCOIN: future finance BLACKBERRY: rise and fall BOTOX: beauty industry CHRISTIE’S: the art business COCAINE: the business model DELL: customer service DONALD TRUMP: the business DYSON: believe the dream EASYJET: colour branding EBAY: small business ESTEE LAUDER: self-starter FENDER vs. GIBSON: rock stars FRED PERRY: street fashion GAZPROM: energy power GOOGLE: making money IKEA: customer help JACK WELCH: hire and fire JAY-Z: charisma JOHNNIE WALKER: innovation JOSE MOURINHO: management skills KALASHNIKOV: when business is bad KODAK: business mistakes Leica: focus on the business MINECRAFT: build a business NINTENDO – innovate for success OBEROI HOTELS: guests and service PHONE HOUSE: communication RAY-BAN: cool product REAL MADRID: the Galacticos RED BULL: buzz marketing ROLEX: business timing RUPERT MURDOCH: ruthless RYANAIR: low-cost fears SPOTIFY: music business STARBUCKS: everything matters SWATCH: watch out THE ART of WAR: old lessons THE BODY SHOP: women in business POLLUTION: dirty profits VESPA: a traffic solution VIRGIN: big branding VODAFONE: telephone skills WIKIPEDIA: free? YOUTUBE: user-generated ZARA: fast fashion model Elementary Intermediate