Tutor Lessons: advanced

 ADIDAS vs PUMA: competition

 AIRBNB: what’s the big idea?

 AMAZON: the everything store

 APPLE: think different

 ASTON MARTIN: iconic brand

 AR: new marketing


 BANG & OLUFSEN: listening skills

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BIC & MONTBLANC: writing skills

 BILL GATES: presenting ideas

 BITCOIN: future finance

 BLACKBERRY: rise and fall

 BOTOX: beauty industry

 CHRISTIE’S: the art business

 COCAINE: the business model

 DELL: customer service

 DONALD TRUMP: the business

 DYSON: believe the dream

 EASYJET: colour branding

 EBAY: small business

 ESTEE LAUDER: self-starter

 FENDER vs. GIBSON: rock stars

 FRED PERRY: street fashion

 GAZPROM: energy power

 GOOGLE: making money

 IKEA: customer help

 JACK WELCH: hire and fire

 JAY-Z: charisma

 JOHNNIE WALKER: innovation

  JOSE MOURINHO: management skills

 KALASHNIKOV: when business is bad

 KODAK: business mistakes

 Leica: focus on the business

MINECRAFT: build a business

NINTENDO – innovate for success

OBEROI HOTELS: guests and service

PHONE HOUSE: communication

RAY-BAN: cool product

REAL MADRID: the Galacticos

RED BULL: buzz marketing

ROLEX: business timing


RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: everything matters

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: women in business

POLLUTION: dirty profits

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills


YOUTUBE: user-generated

ZARA: fast fashion model