Tutor lessons: advanced


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NINTENDO – innovate or die


 ADIDAS: competition

 AIRBNB: what’s the big idea?

AMAZON: domination

 APPLE: think different

Augmented Reality: new tech

 ASTON MARTIN: iconic brand

 BANCO SANTANDER: expansion

 BANG & OLUFSEN: listening skills

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BIC: writing skills

BILL GATES: philanthropy

 BITCOIN: future finance

 BLACKBERRY: rise and fall

 BOTOX: beauty industry

CHRISTIE’S: art business

COCAINE: a business model

 DELL: customer service

 DONALD TRUMP: the business

 DYSON: believe the dream

 EASYJET: colour branding

 EBAY: small business

 ESTEE LAUDER: self-starter

 EXTINCTION REBELLION: help

 FENDER vs. GIBSON: rock stars

FOSTER + PARTNERS: radical

 FRED PERRY: street fashion

 GAZPROM: energy power

 GOOGLE: making money

 GUCCI: save the business

 IKEA: customer help

JACK WELCH: hire & fire

 JAY-Z: charisma

 JOHNNIE WALKER: innovation  

JOSE MOURINHO: management

 KALASHNIKOV: survival

 KODAK: business mistakes

 LEICA: focus on the business

 LOGOS: hidden messages

 LONELY PLANET: business travel

 MANOLO BLAHNIK: sexy shoes

 McDONALD’S: global food

 METRO: is it old news?

 NIKE: global business

OBEROI HOTELS: guests and service

PHONE HOUSE: communication

RAY-BAN: cool product

REAL MADRID: the Galacticos

RED BULL: buzz marketing

ROLEX: business timing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: everything matters

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: women in business

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model