Tutor lessons: advanced

Latest Module

 RED BULL: buzz marketing

ADIDAS vs PUMA: competition

 AIRBNB: what’s the big idea?

AMAZON: domination

 APPLE: think different

Augmented Reality: new tech

 ASTON MARTIN: iconic brand


 BANG & OLUFSEN: listening skills

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BIC: writing skills

BILL GATES: philanthropy

 BITCOIN: future finance

 BLACKBERRY: rise and fall

 BOTOX: beauty industry

CHRISTIE’S: art business

COCAINE: a business model

 DELL: customer service

 DONALD TRUMP: the business

 DYSON: believe the dream

 EASYJET: colour branding

 EBAY: small business

 ESTEE LAUDER: self-starter

FENDER vs GIBSON: rock stars


 FRED PERRY: street fashion

 GAZPROM: energy power

 GOOGLE: making money

 GUCCI: save the business

 IKEA: customer help

JACK WELCH: hire & fire

 JAY-Z: charisma

 JOHNNIE WALKER: innovation  

JOSE MOURINHO: management

 KALASHNIKOV: survival

 KODAK: business mistakes

 LEICA: focus on the business

 LOGOS: hidden messages

 LONELY PLANET: business travel

 MANOLO BLAHNIK: sexy shoes

 McDONALD’S: global food

 METRO: is it old news?

 NIKE: global business

NINTENDO – innovate or die

 NOKIA: listening skills

PAYPAL: mobile growth

 PORSCHE: style icon

ROLEX: business timing


RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: everything matters

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: women in business

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free knowledge?

XR: the protest business

YOUTUBE: user-generated

ZARA: fast fashion model