Intermediate Student – Free lessons Elementary… Advanced ADIDAS vs. PUMA: competition ALIBABA: Chinese tech APPLE: think different ASTON MARTIN: selling style BEN & JERRY’S: sweet business BENETTON: publicity issues BILL GATES: presentation skills BLACKBERRY: rise and fall BRATZ vs. BARBIE: toys? BREWDOG: punk beer DELL: customer service DUOLINGO: communication EASYJET: colour branding EBAY: creating entrepreneurs FNAC: copyright issues GOOGLE: how to monetise GRAMEEN BANK: micro-finance GTA-V: the gaming business GUCCI: saving the business HARLEY DAVIDSON: iconic InterContinental Hotels: guests IKEA: customer support JACK WELCH: winners & losers JOSE MOURINHO: special? LEGO: building business LINKEDIN: networking LLOYD’S of LONDON : risk LONELY PLANET: travel sector MAERSK: global transport MAKITA: the tool business McDONALD’S: global food NETFLIX: business media NINTENDO: innovation RED BULL: buzz marketing RING: security business RYANAIR: low-cost model SAP: the cloud SMEG: brand cool SPOTIFY: music business STARBUCKS: coffee+ SWATCH: timing TESLA: electric cars The ART of WAR: strategy The BODY SHOP: women TRIPADVISOR: reviews VESPA: a traffic solution VIRGIN: big branding VODAFONE: telephone skills WIKIPEDIA: free? YOUTUBE: user-generated ZARA: fast fashion model Elementary … Advanced
ADIDAS vs. PUMA: competition
ALIBABA: Chinese tech
BILL GATES: presentation skills
IKEA: customer support
MAERSK: global transport
MAKITA: the tool business
McDONALD’S: global food
NETFLIX: business media
NINTENDO: innovation
RED BULL: buzz marketing
RING: security business
RYANAIR: low-cost model
SAP: the cloud
SMEG: brand cool
SPOTIFY: music business
STARBUCKS: coffee+
SWATCH: timing
TESLA: electric cars
The ART of WAR: strategy
The BODY SHOP: women
VESPA: a traffic solution
VIRGIN: big branding
VODAFONE: telephone skills
WIKIPEDIA: free?
YOUTUBE: user-generated
ZARA: fast fashion model