Student Lessons: intermediate


 ADIDAS vs PUMA: competition

 ALIBABA: Chinese tech

 APPLE: think different

 ASTON MARTIN: selling style

BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BILL GATES: presentation skills

 BLACKBERRY: rise and fall

 BRATZ vs BARBIE: business toys

 BREWDOG: punk beer

 DELL: customer service

 DUOLINGO: communication

 EASYJET: colour branding

 EBAY: creating entrepreneurs

 FNAC: copyright issues

 GOOGLE: how to monetise

 GRAMEEN BANK: micro-finance

 GTA-V: the gaming business

 GUCCI: saving the business

 HARLEY DAVIDSON: iconic

 IKEA: customer support

 InterContinental Hotels: hospitality

 JACK WELCH: winners & losers

 JOSE MOURINHO: the special one

 LEGO: building business

 LINKEDIN: networking

McDONALD’S : globalisation

METRO NEWSPAPERS: old news?

MINECRAFT: build a business

NINTENDO: innovate for success

PHONE HOUSE: communication

RAY-BAN: cool product

REAL MADRID: the Galacticos

RED BULL: buzz marketing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: more than coffee

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: business women

POLLUTION: dirty profits

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model