Student Lessons: intermediate Elementary Advanced ADIDAS vs PUMA: competition ALIBABA: Chinese tech APPLE: think different ASTON MARTIN: selling style BEN & JERRY’S: sweet business BENETTON: publicity issues BILL GATES: presentation skills BLACKBERRY: rise and fall BRATZ vs BARBIE: business toys BREWDOG: punk beer DELL: customer service DUOLINGO: communication EASYJET: colour branding EBAY: creating entrepreneurs FNAC: copyright issues GOOGLE: how to monetise GRAMEEN BANK: micro-finance GTA-V: the gaming business GUCCI: saving the business HARLEY DAVIDSON: iconic IKEA: customer support InterContinental Hotels: hospitality JACK WELCH: winners & losers JOSE MOURINHO: the special one LEGO: building business LINKEDIN: networking McDONALD’S : globalisation METRO NEWSPAPERS: old news? MINECRAFT: build a business NINTENDO: innovate for success PHONE HOUSE: communication RAY-BAN: cool product REAL MADRID: the Galacticos RED BULL: buzz marketing RUPERT MURDOCH: ruthless RYANAIR: low-cost fears SPOTIFY: music business STARBUCKS: more than coffee SWATCH: watch out THE ART of WAR: old lessons THE BODY SHOP: business women POLLUTION: dirty profits VESPA: a traffic solution VIRGIN: big branding VODAFONE: telephone skills WIKIPEDIA: free? YOUTUBE: user-generated ZARA: fast fashion model Elementary Advanced