Intermediate level

 ADIDAS vs. PUMA: competition

 ALIBABA: Chinese tech

 APPLE: think different

 ASTON MARTIN: selling style

BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BILL GATES: presentation skills

 BLACKBERRY: rise and fall

 BRATZ vs. BARBIE: business toys

 BREWDOG: punk beer

 DELL: customer service

 DUOLINGO: communication

 EASYJET: colour branding

 EBAY: creating entrepreneurs

 FNAC: copyright issues

 GOOGLE: how to monetise

 GRAMEEN BANK: micro-finance

 GTA-V: the gaming business

 GUCCI: saving the business


 IKEA: customer support

 InterContinental Hotels: hospitality

 JACK WELCH: winners & losers

 JOSE MOURINHO: the special one

 LEGO: building business

 LINKEDIN: networking

 LLOYD’S of LONDON : risk

 LONELY PLANET: travel business

 MAERSK: global transport

  MAKITA: the tool business

 McDONALD’S: global food

 NETFLIX: business streaming

NINTENDO: innovation

 RED BULL: buzz marketing

RING: security business

RYANAIR: low-cost model

SAP: the cloud

 SMEG: brand cool

STARBUCKS: coffee+

 SPOTIFY: music business

SWATCH: timing

TESLA: electric cars

THE ART of WAR: strategy

THE BODY SHOP: business women

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills


YOUTUBE: user-generated

ZARA: fast fashion model