Intermediate level Elementary Advanced ADIDAS vs. PUMA: competition ALIBABA: Chinese tech APPLE: think different ASTON MARTIN: selling style BEN & JERRY’S: sweet business BENETTON: publicity issues BILL GATES: presentation skills BLACKBERRY: rise and fall BRATZ vs. BARBIE: business toys BREWDOG: punk beer DELL: customer service DUOLINGO: communication EASYJET: colour branding EBAY: creating entrepreneurs FNAC: copyright issues GOOGLE: how to monetise GRAMEEN BANK: micro-finance GTA-V: the gaming business GUCCI: saving the business HARLEY DAVIDSON: iconic IKEA: customer support InterContinental Hotels: hospitality JACK WELCH: winners & losers JOSE MOURINHO: the special one LEGO: building business LINKEDIN: networking LLOYD’S of LONDON : risk LONELY PLANET: travel business MAERSK: global transport MAKITA: the tool business McDONALD’S: global food NETFLIX: business streaming NINTENDO: innovation RED BULL: buzz marketing RING: security business RYANAIR: low-cost model SAP: the cloud SMEG: brand cool STARBUCKS: coffee+ SPOTIFY: music business SWATCH: timing TESLA: electric cars THE ART of WAR: strategy THE BODY SHOP: business women VESPA: a traffic solution VIRGIN: big branding VODAFONE: telephone skills WIKIPEDIA: free? YOUTUBE: user-generated ZARA: fast fashion model Elementary Advanced
BILL GATES: presentation skills
BRATZ vs. BARBIE: business toys
InterContinental Hotels: hospitality
JOSE MOURINHO: the special one
MAERSK: global transport
MAKITA: the tool business
McDONALD’S: global food
NETFLIX: business streaming
NINTENDO: innovation
RED BULL: buzz marketing
RING: security business
RYANAIR: low-cost model
SAP: the cloud
SMEG: brand cool
STARBUCKS: coffee+
SPOTIFY: music business
SWATCH: timing
TESLA: electric cars
THE ART of WAR: strategy