Elementary Level – Free lessons


 ADIDAS vs PUMA: competition

ALDI vs Lidl: low-price business

 ALEX FERGUSON: leadership

 ALEXA vs Siri: why listen?

McDONALD’S: globalisation

 RED BULL: buzz marketing


AMAZON: domination

 APPLE: think different

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BILL GATES: how to present

 BLACKBERRY: rise and fall

BOTOX: the beauty industry

 CARNIVAL: the cruise business

CITIZENM HOTELS: service

 COCA-COLA: global branding

 DELL: customer service

 EASYJET: colour branding

 EBAY: creating business

 FACEBOOK: connected?

 FLIXBUS: transport solutions

 GOOGLE: how to monetise

 GOOGLE MAPS: data directions

GRETA THUNBERG: activism

 GUCCI: save the business

HARRY POTTER: money magic

IKEA: customer support

 JACK WELCH: hire and fire

 JOSE MOURINHO: special?

 KODAK: business mistakes

 LONELY PLANET: travel

 MANOLO BLAHNIK: sexy shoes  

 METRO NEWSPAPERS: old news?

 MINECRAFT: build a business

 NINTENDO: innovate for success

RAY-BAN: cool product

 REAL MADRID: Galacticos

ROLEX: business timing

 RUPERT MURDOCH: ruthless

 RYANAIR: low-cost fears

 SPOTIFY: music business

SWATCH: good timing

 The ART of WAR: strategy

THE BODY SHOP: women in business

VESPA: a traffic solution



 VIRGIN: big branding

 VODAFONE: telephone skills

 WIKIPEDIA: free?

 YOUTUBE: user-generated

 ZARA: fast fashion model


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