ADIDAS vs PUMA: competition
ALDI vs Lidl: low-price business
ALEX FERGUSON: leadership
AMAZON: domination
BOTOX: the beauty industry
McDONALD’S: globalisation
METRO NEWSPAPERS: old news?
NINTENDO: innovate for success
RAY-BAN: cool product
REAL MADRID: Galacticos
RED BULL: buzz marketing
ROLEX: business timing
RUPERT MURDOCH: ruthless
RYANAIR: low-cost fears
SPOTIFY: music business
SWATCH: good timing
The ART of WAR: strategy
THE BODY SHOP: women in business
VESPA: a traffic solution
VIRGIN: big branding
VODAFONE: telephone skills
WIKIPEDIA: free?
YOUTUBE: user-generated
ZARA: fast fashion model.. Advanced
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