Elementary level


 ADIDAS vs PUMA: competition

ALDI: low-price business

 ALEX FERGUSON: leadership

 ALEXA: why listen?

AMAZON: domination

 APPLE: think different

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BILL GATES: how to present

 BLACKBERRY: rise and fall

BOTOX: the beauty industry

 CARNIVAL: the cruise business

CITIZENM HOTELS: guest service

 COCA-COLA: global branding

 DELL: customer service

 EASYJET: colour branding

 EBAY: creating business

 FACEBOOK: connected to who?

 FLIXBUS: transport solutions

 GOOGLE: how to monetise

 GOOGLE MAPS: data directions

 GREENPEACE: activism business

 GUCCI: save the business

HARRY POTTER: money magic

IKEA: customer support

 JACK WELCH: hire and fire

 JOSE MOURINHO: Management

 KODAK: business mistakes

 LONELY PLANET: business travel

 MANOLO BLAHNIK: sexy shoes  

McDONALD’S: globalisation

 METRO NEWSPAPERS: old news?

 MINECRAFT: build a business

 NINTENDO: innovate for success

RAY-BAN: cool product

 REAL MADRID: Galacticos

 RED BULL: buzz marketing

ROLEX: business timing

 RUPERT MURDOCH: ruthless

 RYANAIR: low-cost fears

 SPOTIFY: music business

SWATCH: good timing

THE ART of WAR: sales strategy

THE BODY SHOP: women in business

POLLUTION: dirty profits

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model