Elementary Student Intermediate . Advanced FREE Lessons ADIDAS vs PUMA: competition McDONALD’S: globalisation RED BULL: buzz marketing ALDI: low-price business ALEX FERGUSON: leadership ALEXA: why listen? AMAZON: domination APPLE: think different ART of WAR: strategy BEN & JERRY’S: sweet business BENETTON: publicity issues BILL GATES: how to present BLACKBERRY: rise and fall BODY SHOP: women in business BOTOX: the beauty industry CARNIVAL: the cruise business CITIZENM HOTELS: service COCA-COLA: global branding DELL: customer service EASYJET: colour branding EBAY: creating business FACEBOOK: connected? FLIXBUS: transport solutions GOOGLE: how to monetise GOOGLE MAPS: data directions GRETA THUNBERG: activism GUCCI: save the business HARRY POTTER: money magic IKEA: customer support JACK WELCH: hire and fire JOSE MOURINHO: special? KODAK: business mistakes LONELY PLANET: travel MANOLO BLAHNIK: sexy shoes METRO NEWSPAPERS: old news? MINECRAFT: build a business NINTENDO: innovate for success RAY-BAN: cool product REAL MADRID: Galacticos ROLEX: business timing RUPERT MURDOCH: ruthless RYANAIR: low-cost fears SPOTIFY: music business SWATCH: good timing VESPA: a traffic solution VIRGIN: big branding VODAFONE: telephone skills WIKIPEDIA: free? YOUTUBE: user-generated ZARA: fast fashion model Intermediate .. Advanced .