Student Lessons: elementary


 ADIDAS vs PUMA: competition

 ALDI vs LIDL: the cheapest?

 ALEX FERGUSON: leadership

 ALEXA & SIRI: why listen?

 APPLE: think different

 BEN & JERRY’S: sweet business

 BENETTON: publicity issues

 BILL GATES: how to present

 BLACKBERRY: rise and fall

 CARNIVAL CRUISES: new vacations

CITIZEN M HOTELS: guest service

 COCA-COLA: global branding

 DELL: customer service

 EASYJET: colour branding

 EBAY: creating business

 FACEBOOK: connected to who?

 FLIXBUS: transport solutions

 GOOGLE: how to monetise

 GOOGLE MAPS: data directions

 GUCCI: save the business

HARRY POTTER: money magic

IKEA: customer support

 JACK WELCH: hire and fire

 JOSE MOURINHO: the special one?

 KODAK: business mistakes

 LONELY PLANET: the travel business

MANOLO BLAHNIK: sexy shoes  

MCDONALD’S: globalisatuion

METRO NEWSPAPERS: old news?

MINECRAFT: build a business

NINTENDO: innovate for success

PHONE HOUSE: communication

RAY-BAN: cool product

REAL MADRID: the Galacticos

RED BULL: buzz marketing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: everything matters

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: women in business

POLLUTION: dirty profits

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model