Student Lessons: advanced

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 ADIDAS vs PUMA: competition

 AIRBNB: what’s the big idea?

 AMAZON: presenting the idea

 APPLE: think different

 ASTON MARTIN: selling style

 AR: new marketing techniques

BANCO SANTANDER: expansion

Bang & Olufsen: listening

 BEN & JERRY’S: added-value

 BENETTON: publicity

 BIC & MONTBLANC: writing skills

 BILL GATES: presentations

 BITCOIN: future currency

 BLACKBERRY: rise and fall

BOTOX: beauty business

CHRISTIE’S: the art market

COCAINE: the business model

DELL: customer service

 DONALD TRUMP: negotiating

 DYSON: protection of ideas

 EASYJET: low-cost model

 EBAY: creating entrepreneurs

 ESTEE LAUDER: sales techniques

 FENDER vs GIBSON: rock business

 FRED PERRY: branded clothing

GOOGLE MAPS: business directions

GUCCI: saving the business

HARRY POTTER: business magic

IKEA: customer help

JACK WELCH: hire and fire

JOSE MOURINHO: the special one?

KODAK: business mistakes

LONELY PLANET: the travel business

MANOLO BLAHNIK: sexy shoes

McDONALD’S: globalisation

METRO NEWSPAPERS: old news?

MINECRAFT: build a business

NINTENDO: innovate for success

PHONE HOUSE: communication

RAY-BAN: cool product

REAL MADRID: the Galacticos

RED BULL: buzz marketing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: everything matters

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: women in business

POLLUTION: dirty profits

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model