Advanced level

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 TESLA: future  transport today

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 ADIDAS vs PUMA: competition

 AIRBNB: what’s the big idea?

 AMAZON: presenting the idea

 APPLE: think different

 ASTON MARTIN: selling style

 AR: new marketing techniques

BANCO SANTANDER: expansion

Bang & Olufsen: listening

 BEN & JERRY’S: added-value

 BENETTON: publicity

BIC & MONTBLANC: writing skills

 BILL GATES: presentations

 BITCOIN: future currency

 BLACKBERRY: rise and fall

BOTOX: beauty business

CHRISTIE’S: the art market

COCAINE: the business model

DELL: customer service

 DONALD TRUMP: business

 DYSON: protection of ideas

 EASYJET: low-cost model

 EBAY: creating entrepreneurs

 ESTEE LAUDER: sales techniques

 FENDER vs GIBSON: rockstars

FOSTER + PARTNERS: icons

 FRED PERRY: branded clothing

 GAZPROM: the energy sector

 GOOGLE: make profit

 GUCCI: save the company

 JACK WELCH: hire and fire

 JAY-Z: starting at the bottom

 JOHNNIE WALKER: innovation

JOSE MOURINHO: special?

KALASHNIKOV: global arms

 KODAK: business mistakes

LEICA: business focus

 LOGOS: hidden meaning

LONELY PLANET: travel business

 MANOLO BLAHNIK: sexy shoes

McDONALD’S: global food

METRO INTERNATIONAL:  news?

NIKE: just do what?

SWATCH: business timing

TESLA: cool e-cars

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model