advanced level

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Latest Lesson

LONELY PLANET: travel business

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 ADIDAS: competition

 AIRBNB: what’s the big idea?

 AMAZON: presenting the idea

 APPLE: think different

 ASTON MARTIN: selling style

 AR: new marketing techniques

BANCO SANTANDER: expansion

Bang & Olufsen: listening

 BEN & JERRY’S: added-value

 BENETTON: publicity

BIC: writing skills

 BILL GATES: presentations

 BITCOIN: future currency

 BLACKBERRY: rise and fall

BOTOX: beauty business

CHRISTIE’S: the art market

COCAINE: the business model

DELL: customer service

 DONALD TRUMP: negotiating

 DYSON: protection of ideas

 EASYJET: low-cost model

 EBAY: creating entrepreneurs

 ESTEE LAUDER: sales techniques

 FENDER vs GIBSON: rock business

FOSTER + PARTNERS: icons

 FRED PERRY: branded clothing

 GAZPROM: the energy sector

 GOOGLE: make profit

 GUCCI: save the company

 JACK WELCH: hire and fire

 JAY-Z: starting at the bottom

 JOHNNIE WALKER: innovation

JOSE MOURINHO: special?

KALASHNIKOV: global arms

 KODAK: business mistakes

LEICA: business focus

 LOGOS: hidden meaning

MANOLO BLAHNIK: sexy shoes

McDONALD’S: globalisation

METRO NEWSPAPERS: old news?

MINECRAFT: build a business

NINTENDO: innovate for success

PHONE HOUSE: communication

RAY-BAN: cool product

REAL MADRID: the Galacticos

RED BULL: buzz marketing

RUPERT MURDOCH: ruthless

RYANAIR: low-cost fears

SPOTIFY: music business

STARBUCKS: everything matters

SWATCH: watch out

THE ART of WAR: old lessons

THE BODY SHOP: businesswomen

VESPA: a traffic solution

VIRGIN: big branding

VODAFONE: telephone skills

WIKIPEDIA: free?

YOUTUBE: user-generated

ZARA: fast fashion model