Advanced Student Elementary…Intermediate FREE Lessons JAY-Z: charismatic leader TESLA: future transport today ZARA: fast fashion model ADIDAS vs PUMA: competition AIRBNB: what’s the big idea? AMAZON: presenting the idea APPLE: think different ASTON MARTIN: selling style AR: new marketing techniques BANCO SANTANDER: expansion Bang & Olufsen: listening BEN & JERRY’S: added-value BENETTON: publicity BIC & MONTBLANC: writing skills BILL GATES: presentations BITCOIN: future currency BLACKBERRY: rise and fall BOTOX: beauty business CHRISTIE’S: the art market COCAINE: the business model DELL: customer service DONALD TRUMP: business DYSON: protection of ideas EASYJET: low-cost model EBAY: creating entrepreneurs ESTEE LAUDER: sales techniques FENDER vs GIBSON: rockstars FOSTER + PARTNERS: icons FRED PERRY: branded clothing GAZPROM: the energy sector GOOGLE: make profit GUCCI: save the company IKEA: flatpack innovation JACK WELCH: hire and fire JOHNNIE WALKER: innovation JOSE MOURINHO: special? KALASHNIKOV: global arms KODAK: business mistakes LEICA: business focus LOGOS: hidden meaning LONELY PLANET: travel business MANOLO BLAHNIK: sexy shoes McDONALD’S: global food METRO INTERNATIONAL: news? NIKE: just do what? RED BULL: buzz marketing RUPERT MURDOCH: ruthless SWATCH: business timing TESLA: cool e-cars TWITTER: social media? VODAFONE: telephone skills WIKIPEDIA: free? YOUTUBE: user-generated Elementary…Intermediate