ADIDAS vs PUMA: competition
AIRBNB: what’s the big idea?
Bang & Olufsen: listening
BIC & MONTBLANC: writing skills
ESTEE LAUDER: sales techniques
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JACK WELCH: hire and fire
JAY-Z: charismatic leader
JOHNNIE WALKER: innovation
JOSE MOURINHO: special?
KALASHNIKOV: global arms
KODAK: business mistakes
LEICA: business focus
LOGOS: hidden meaning
LONELY PLANET: travel business
MANOLO BLAHNIK: sexy shoes
McDONALD’S: global food
METRO NEWSPAPERS: why?
NIKE: just do what?
RED BULL: buzz marketing
RUPERT MURDOCH: ruthless
SWATCH: business timing
TESLA: cool e-cars
TWITTER: social media?
VODAFONE: telephone skills
WIKIPEDIA: free?
YOUTUBE: user-generated
ZARA: fast fashion model