Student Lessons: advanced Elementary Intermediate ADIDAS vs PUMA: competition AIRBNB: what’s the big idea? AMAZON: presenting the idea APPLE: think different ASTON MARTIN: selling style AR: new marketing techniques BANCO SANTANDER: expansion Bang & Olufsen: listening BEN & JERRY’S: added-value BENETTON: publicity BIC & MONTBLANC: writing skills BILL GATES: presentations BITCOIN: future currency BLACKBERRY: rise and fall BOTOX: beauty business CHRISTIE’S: the art market COCAINE: the business model DELL: customer service DONALD TRUMP: negotiating DYSON: protection of ideas EASYJET: low-cost model EBAY: creating entrepreneurs ESTEE LAUDER: sales techniques FENDER vs GIBSON: rock business FRED PERRY: branded clothing GOOGLE MAPS: business directions GUCCI: saving the business HARRY POTTER: business magic IKEA: customer help JACK WELCH: hire and fire JOSE MOURINHO: the special one? KODAK: business mistakes LONELY PLANET: the travel business MANOLO BLAHNIK: sexy shoes McDONALD’S: globalisation METRO NEWSPAPERS: old news? MINECRAFT: build a business NINTENDO: innovate for success PHONE HOUSE: communication RAY-BAN: cool product REAL MADRID: the Galacticos RED BULL: buzz marketing RUPERT MURDOCH: ruthless RYANAIR: low-cost fears SPOTIFY: music business STARBUCKS: everything matters SWATCH: watch out THE ART of WAR: old lessons THE BODY SHOP: women in business POLLUTION: dirty profits VESPA: a traffic solution VIRGIN: big branding VODAFONE: telephone skills WIKIPEDIA: free? YOUTUBE: user-generated ZARA: fast fashion model Elementary Intermediate