Red Bull: intermediate - Student - Business English Study

1.

What are the four 'P's of Red Bull's marketing strategy?

Potential, Product, Packaging and Position

Price, People, Packaging and Position

Price, Product, Packaging and Position

Price, Product, Packaging and Profit

2.

What was Dietrich Mateschitz's job in 1982?

Chairman of Red Bull toothpaste

Toothpaste salesman

Red Bull entrepreneur

Toothpaste executive

3.

Click the microphone and ask: 'Where is the bottle?'

On his knee

In his knee

Over his knee

At his knee

4.

What did Mateschitz decide to do?

Help with jet lag

Move back to Europe

Market the drink in Europe

Help his licensee

5.

You go for a job at Red Bull and the interviewer asks:
'Why buy a Red Bull when other drinks are cheaper?'

What is the best response?

Because I am drunk

Because I have the money

Because I like the can

Because Red Bull is more than a drink. It's a lifestyle

6.

Writing practice: Describe this image (15 words - approx.)

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