Nike: advanced – Student Watch the FILM – take the TEST 1. Where does the name 'Nike' come from?Phil Knight invented itThe goddess of warThe Classical Greek goddess of victoryPortland USA 2. https://businessenglishstudy.org/wp-content/uploads/2021/06/1Test-Nike-adv-April-21.mp3 What is an important component of Nike's success?Promotion by professional teamsThe 'Just Do It' sloganPromotion of celebrity athletesIts marketing strategy 3. Click the microphone and ask: 'Where is the person standing?' On the beachIn the poolIn the rainIn a puddle 4. https://businessenglishstudy.org/wp-content/uploads/2021/06/2Test-Nike-adv-April-21.mp3 What proved to the biggest boost to Nike's sales?The signing of basketball superstar, Michael JordingThe signing of basketball superstar, Michael JordanThe signing in 1984The signing of baseball superstar, Michael Jordan, in 1984 5. Writing practice: Describe this image (15 words - approximately.) 6. You go for a job at Nike and the interviewer asks: 'What does Nike represent?'What is the best response?Dominating the sportswear marketIt honours great athletes and sportsJust do what you've got to doIt makes you better at sport 7. Be a part of Business English Study. How can we improve the lessons? email address (for your result): Your name: City: Loading... Is fire hot or cold?