Nike: advanced – Student Watch the FILM – take the TEST 1. Where does the name 'Nike' come from?Phil Knight invented itPortland USAThe goddess of warThe Classical Greek goddess of victory 2. https://businessenglishstudy.org/wp-content/uploads/2021/06/1Test-Nike-adv-April-21.mp3 What is an important component of Nike's success?Promotion of celebrity athletesIts marketing strategy Promotion by professional teamsThe 'Just Do It' slogan 3. Click the microphone and ask: 'Where is the person standing?' On the beachIn the rainIn a puddleIn the pool 4. https://businessenglishstudy.org/wp-content/uploads/2021/06/2Test-Nike-adv-April-21.mp3 What proved to the biggest boost to Nike's sales?The signing in 1984The signing of baseball superstar, Michael Jordan, in 1984The signing of basketball superstar, Michael JordanThe signing of basketball superstar, Michael Jording 5. Writing practice: Describe this image (15 words - approximately.) 6. You go for a job at Nike and the interviewer asks: 'What does Nike represent?'What is the best response?Just do what you've got to doDominating the sportswear marketIt makes you better at sportIt honours great athletes and sports 7. How can we improve this lesson? email address (for your result): Your name: City: Loading...