Leica: advanced – Student Watch the FILM – take the TEST <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> 1. What happened in the 1990s to Leica?It nearly went bankruptIt invested in digitalIt went bankruptIt recovered and became great again 2. https://businessenglishstudy.org/wp-content/uploads/2021/04/1Test-Leica-Advanced-lesson-March-21.mp3 What did Leica lag behind?The passing fadThe competitionIgnoring the digital revolutionThe worst decision 3. Click the microphone and ask: 'What is in the photograph?' A train crossing a high bridgeSunset with a train on a bridgeA truck on the country roadA truck crossing a high bridge 4. https://businessenglishstudy.org/wp-content/uploads/2021/04/2Test-Leica-Advanced-lesson-March-21.mp3 What should keep the company's head above water?The power of the brand and the creative potentialRecouping the creative potential and brand imageThe creative brand and the power of the potentialThe reinvention of its image 5. Writing practice: Describe this image (15 words - max.) 6. You go for a job at Leica and the interviewer asks: 'What does the name Leica stands for?'What is the best response? Tradition and powerful lensesPassion and perfection for creating unique imagesNew and oldExpensive and beautiful cameras 7. Be a part of Business English Study. How can we improve? email address (for result): Your name: City: Loading...
