Kodak: advanced - Student - Business English Study

1.

What contract did Kodak win in 2020?

To produce chemicals for the medical industry

To produce photographic equipment

To sell digital cameras to the government

To licence industrial imaging

2.

What did Kodak fear?

Digital was a passing fashion

Digital had too much competition

Its film sales would become digital

Digital's popularity would destroy its film sales

3.

Click the microphone and ask: 'What is in the frame?'

The picture shows rain and clouds

The picture shows sun and birds

The picture shows sun and mountains

The picture shows sun on the clouds

4.

What debts did Kodak have in 2012?

$7 billion

Nearly $7 million

It filed for bankruptcy

Nearly $7 billion

5.

You go for a job at Kodak and the interviewer asks:
'Which is better, digital or film?'

What is the best response?

They are as bad as each other

They both have benefits and limitations

Film is miles better than digital

Digital, definitely

6.

Writing practice: Describe this photograph (15 words - approx.)

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