Estee Lauder: advanced – Student

Watch the FILM – take the TEST

1. They tried to ........................ the .............  time they were together.

work it out ... all

check it out ... all

work it out ... whole

rely on ... whole

2.

What did Estee Lauder pioneer?

The tactic brought thousands of new customers

Investing all her money in samples

The free sample as a marketing tactic

Direct mail

3.

Click on the microphone and ask: 'what are you doing now?'

I am working it out

I am checking out the art

I am dealing with the animals

I am relying on all the money

4.

What did Lauder do with her profits?

Convinced women to buy their own perfume

Gave women a new fragrance called Youth Dew

Invested the profits in women

Ploughed profits back into the business

5.

Choose the best expression for this image

The staff are dealing with company uniforms

The company is ploughing profits back into staff training

The company is relying on all the staff to dance

The staff are checking out the view

6. Be a part of Business English Study.

How can we get better together?

email address (for result):

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