EasyJet: advanced - Student - Business English Study

1. When did Stelios start EasyJet?

1999

1995

1990

In London, UK

Question 1 of 6

2.

What is the first strategic imperative?

His planes fly as many kilometres as possible

Success and the colour

Sweating the assets

His planes are as full as possible

Question 2 of 6

3.

Click on the microphone and ask: 'How did EasyJet avoid travel-agent commissions?'

By not taking reservations by phone or Internet

By taking reservations by Internet

By taking reservations by Internet or phone only

By taking reservations by phone

Question 3 of 6

4.

What is sophisticated yield management?

Any flight, any price

A software-driven pricing system

To set different fares

The price of a ticket is set by the demand

Question 4 of 6

5.

What does 'sweating the assets' mean?

The planes fly as full as possible and when the times are available

The planes fly as when possible and as many times as possible

The planes fly as full as possible and as many kilometres as possible

The planes fly as full as possible and as high as possible

Question 5 of 6

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Question 6 of 6