EasyJet: advanced – Student Watch the FILM – take the TEST 1. When did Stelios start EasyJet?In London, UK199519991990 2. https://businessenglishstudy.org/wp-content/uploads/2021/01/1test-EasyJet-a13-test-1.mp3 What is the first strategic imperative?His planes fly as many kilometres as possibleSuccess and the colourHis planes are as full as possibleSweating the assets 3. Click on the microphone and ask: 'How did EasyJet avoid travel-agent commissions?'By taking reservations by Internet or phone onlyBy not taking reservations by phone or InternetBy taking reservations by Internet By taking reservations by phone 4. https://businessenglishstudy.org/wp-content/uploads/2021/01/2test-EasyJet-adv.mp3 What is sophisticated yield management?Any flight, any priceThe price of a ticket is set by the demandTo set different faresA software-driven pricing system 5. What does 'sweating the assets' mean?The planes fly as when possible and as many times as possibleThe planes fly as full as possible and when the times are availableThe planes fly as full as possible and as many kilometres as possibleThe planes fly as full as possible and as high as possible 6. Be a part of Business English Study. How can we get better together? email address (for result): Your name: City: Loading...