EasyJet: advanced – Student

Watch the FILM – take the TEST

1. When did Stelios start EasyJet?

1999

In London, UK

1995

1990

2.

What is the first strategic imperative?

Sweating the assets

Success and the colour

His planes are as full as possible

His planes fly as many kilometres as possible

3.

Click on the microphone and ask: 'How did EasyJet avoid travel-agent commissions?'

By taking reservations by Internet or phone only

By not taking reservations by phone or Internet

By taking reservations by Internet

By taking reservations by phone

4.

What is sophisticated yield management?

Any flight, any price

The price of a ticket is set by the demand

A software-driven pricing system

To set different fares

5.

What does 'sweating the assets' mean?

The planes fly as full as possible and when the times are available

The planes fly as full as possible and as high as possible

The planes fly as full as possible and as many kilometres as possible

The planes fly as when possible and as many times as possible

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