EasyJet: advanced – Student Watch the FILM – take the TEST 1. When did Stelios start EasyJet?19991990In London, UK1995 2. https://businessenglishstudy.org/wp-content/uploads/2021/01/1test-EasyJet-a13-test-1.mp3 What is the first strategic imperative?Sweating the assetsHis planes are as full as possibleSuccess and the colourHis planes fly as many kilometres as possible 3. Click on the microphone and ask: 'How did EasyJet avoid travel-agent commissions?'By taking reservations by Internet By not taking reservations by phone or InternetBy taking reservations by phoneBy taking reservations by Internet or phone only 4. https://businessenglishstudy.org/wp-content/uploads/2021/01/2test-EasyJet-adv.mp3 What is sophisticated yield management?A software-driven pricing systemTo set different faresThe price of a ticket is set by the demandAny flight, any price 5. What does 'sweating the assets' mean?The planes fly as when possible and as many times as possibleThe planes fly as full as possible and when the times are availableThe planes fly as full as possible and as high as possibleThe planes fly as full as possible and as many kilometres as possible 6. Be a part of Business English Study. How can we get better together? email address (for result): Your name: City: Loading...