EasyJet: advanced - Student - Business English Study

1. When did Stelios start EasyJet?

1999

1990

In London, UK

1995

2.

What is the first strategic imperative?

Sweating the assets

His planes are as full as possible

Success and the colour

His planes fly as many kilometres as possible

3.

Click on the microphone and ask: 'How did EasyJet avoid travel-agent commissions?'

By taking reservations by Internet

By not taking reservations by phone or Internet

By taking reservations by phone

By taking reservations by Internet or phone only

4.

What is sophisticated yield management?

A software-driven pricing system

To set different fares

The price of a ticket is set by the demand

Any flight, any price

5.

What does 'sweating the assets' mean?

The planes fly as when possible and as many times as possible

The planes fly as full as possible and when the times are available

The planes fly as full as possible and as high as possible

The planes fly as full as possible and as many kilometres as possible

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