Ben & Jerry’s: intermediate – Student

Watch the FILM – take the TEST

1. When was Ben & Jerry's started?

1968

1978

They liked to eat ice cream

Ben Cohen and Jerry Greenfield

2.

How do they use their imagination?

They try cool advertising campaigns and drop some flavours

They try new flavours and use cool advertising campaigns

Make the business exciting

They have a lot of flavours and use cool advertising campaigns

3.

Click on the microphone and ask: What do ben & Jerry's invest a lot in?

The workers, the customers and new ideas

The workers, the customs and new ideas

The worker, the customers and new ice creams

The work, the customers and new ideas

4.

What does Ben & Jerry's symbolise?

A strong brand

Respected and successful businessmen

The American dream

Hard work and passion

5.

What is cool?

The ice cream products and the marketing

The ice cream products and the market

The ice cream and the drinks

Ben and Jerry are cool

6. Be a part of Business English Study.

How can we get better together?

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