Ben & Jerry's: intermediate - Student - Business English Study

1. When was Ben & Jerry's started?

1968

Ben Cohen and Jerry Greenfield

They liked to eat ice cream

1978

2.

How do they use their imagination?

They try cool advertising campaigns and drop some flavours

They try new flavours and use cool advertising campaigns

They have a lot of flavours and use cool advertising campaigns

Make the business exciting

3.

Click on the microphone and ask: What do ben & Jerry's invest a lot in?

The workers, the customs and new ideas

The worker, the customers and new ice creams

The workers, the customers and new ideas

The work, the customers and new ideas

4.

What does Ben & Jerry's symbolise?

A strong brand

The American dream

Respected and successful businessmen

Hard work and passion

5.

What is cool?

The ice cream and the drinks

Ben and Jerry are cool

The ice cream products and the marketing

The ice cream products and the market

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