Bang & Olufsen: advanced - Student - Business English Study

1. When and where was B&O founded?

Peter Bang and Sven Olufsen, 1925

Denmark, 1925

Peter Bang and Sven Olufsen, 1920

Peter Bang and Sven Olufsen, Denmark

2.

What does B&O design and manufacture?

Television sets, mobile phones, audio products

TV sets, telephones, radio products

TV sets, telephones, audio products

Danish television sets, telescopes, audio products

3.

Click on the microphone and ask: 'What did Peter Bang concentrate on?'

On design

On the technology

On the business interests

On selling

4.

Why was it a difficult decade for B&O?

It struggled to compete with its Asian rivals

It struggled to collapse

The competition was essential

The music in the '80s was bad

5.

What was the B&O principle?

Their products should be capable of high fidelity musical reproduction

No limitations of technology

That speakers should be capable of high fidelity music

High fidelity musical reproduction, uninfluenced by life

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