Aston Martin: intermediate - Student - Business English Study

1. When did Aston Martin enter the American Market?

In 1964

With masculine sexuality

In a James Bond film

In the film Goldfinger

2.

Why did Aston Martin nearly go bust in the 1980s?

The company's limitless resources and car's premium price

It spent too much promoting the brand

The company's limited resources and car's premium price

The car's limited resources and company's premium price

3.

Click on the microphone and ask: 'Why pay $175,000 dollars for a car?'

Because of the irrational appeal of the car

Because of the power

Because it is better than other cars

Because James Bond drives it

4.

Who is the target market?

Rich consumers, looking for unlimited engine power and traditional quality

People with masculine sexuality

Rich consumers, looking for traditional engine power and unlimited quality

James Bond fans

5.

What did James Bond give the car?

Gadgets

Masculine sexuality

Secret Service cool

007 branding

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