Aston Martin: intermediate - Student - Business English Study

1. When did Aston Martin enter the American Market?

In the film Goldfinger

With masculine sexuality

In a James Bond film

In 1964

Question 1 of 6

2.

Why did Aston Martin nearly go bust in the 1980s?

The car's limited resources and company's premium price

It spent too much promoting the brand

The company's limitless resources and car's premium price

The company's limited resources and car's premium price

Question 2 of 6

3.

Click on the microphone and ask: 'Why pay $175,000 dollars for a car?'

Because James Bond drives it

Because of the irrational appeal of the car

Because of the power

Because it is better than other cars

Question 3 of 6

4.

Who is the target market?

James Bond fans

Rich consumers, looking for unlimited engine power and traditional quality

Rich consumers, looking for traditional engine power and unlimited quality

People with masculine sexuality

Question 4 of 6

5.

What did James Bond give the car?

007 branding

Secret Service cool

Gadgets

Masculine sexuality

Question 5 of 6

6. Be a part of Business English Study.

How can we get better together?

Question 6 of 6