Aston Martin: intermediate – Student Watch this FILM – take the TEST 1. When did Aston Martin enter the American Market?In the film GoldfingerIn 1964In a James Bond filmWith masculine sexuality 2. https://businessenglishstudy.org/wp-content/uploads/2020/12/1-test-Aston-Martin-intermediate-Dec-20.mp3 Why did Aston Martin nearly go bust in the 1980s?The company's limitless resources and car's premium priceIt spent too much promoting the brandThe company's limited resources and car's premium priceThe car's limited resources and company's premium price 3. Click on the microphone and ask: 'Why pay $175,000 dollars for a car?'Because James Bond drives itBecause it is better than other carsBecause of the powerBecause of the irrational appeal of the car 4. https://businessenglishstudy.org/wp-content/uploads/2020/12/2-test-Aston-Martin-intermediate-Dec-20.mp3 Who is the target market?People with masculine sexualityJames Bond fansRich consumers, looking for unlimited engine power and traditional qualityRich consumers, looking for traditional engine power and unlimited quality 5. What did James Bond give the car?GadgetsMasculine sexuality007 brandingSecret Service cool 6. Be a part of Business English Study. How can we get better together? email address (for result): Your name: City: Loading...